Tag: analytics

The Changing Landscape of Reporting and Attribution

This year has been full of surprises. Apple threw the cat amongst the pigeons with their iOS 14 update. Facebook threw its toys out of the pram. And then, not to be outdone, Google joined the party and said they were removing third party tracking by the end of the year (and then backtracked not […]

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Conversions API: Is the Facebook Pixel dead?

It All Started With A Pixel In 2021, there shouldn’t be a marketer or strategist who hasn’t heard of or used the Facebook Pixel in some way, shape or form. It forms the backbone of any successful paid social campaign. It allows us, as performance marketers, to closely monitor campaign performance based on on-site actions […]

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