In today’s digital age, publishing high-quality website content that engages readers and ranks well on search engines is crucial for the success of any online business. With advancements in artificial intelligence (AI), companies are now using AI to create content quickly and efficiently. However, AI content creation comes with its own set of challenges.
Fortunately, Google, the world’s largest search engine, has provided guidelines for creating AI-generated content that ensures it is high-quality and user-friendly.
Let’s dive into Google Search’s guidance about AI content writing, explore dos and don’ts, and provide valuable tips for AI content generation that meets Google’s guidelines and ranks well on search engines.
Rewarding High-Quality Content
Google’s ranking systems aim to reward original, high-quality content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). This focus on the quality of content, rather than how it is produced, is a valuable guide that has helped Google deliver reliable, high-quality results to users for years. Google’s systems are designed to surface reliable information and helpful content created primarily for people rather than for search ranking purposes.
Regarding automatically-generated content, Google’s guidance has been consistent for years. Using automation, including AI, to generate content primarily to manipulate ranking in search results violates Google’s spam policies. However, it’s essential to recognise that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts.
At Google, we’ve long believed in the power of AI to transform the ability to deliver helpful information.
Google Search Central
Our Advice for Creators Considering AI-Generation
Regardless of how content is produced, those seeking success in Google Search should aim to create original, high-quality, people-first content that demonstrates qualities of E-E-A-T:
- Experience,
- Expertise,
- Authoritativeness and,
- Trustworthiness.
Creators can learn more about E-E-A-T on Google’s “Creating helpful, reliable, people-first content” help page. This page guides thinking in terms of Who, How, and Why concerning how content is produced. Evaluating content in this way, whether AI-generated or not, can help creators stay on course with what Google’s systems seek to reward.
Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results.
Google Search Central
Do’s of Creating AI-Generated Content
Here are some dos for creating AI-generated website content that meets Google’s guidelines:
- Ensure content is unique and original: Google’s search algorithm rewards high-quality, original content that adds value to users. Therefore, ensuring that your AI-generated content is unique and original is crucial.
- Optimise content for users, not search engines: Your AI-generated content should aim to engage and inform your audience. Ensure that your content is valuable and relevant to your readers.
- Use natural language: AI-generated content can often be robotic or unnatural. Using natural language and writing in a conversational tone that resonates with your audience is essential.
- Create relevant and timely content: Ensure your AI-generated content is relevant to current events and trends; keep your readers engaged and informed.
Don’ts of Creating AI-Generated Content
Here are some don’ts for creating AI-generated content that would result in a penalty by Google:
- Don’t use spun content: Spun content refers to content that has been generated using software that rephrases existing content. This type of content is not unique and is penalised by Google.
- Don’t keyword stuff: Keyword stuffing is the practice of overusing keywords in your content in an attempt to rank higher on search engines. This practice is penalised by Google and can harm your search rankings.
- Don’t create thin content: Any content that lacks substance or depth is considered thin content by Google. You can avoid this by ensuring that your AI-generated content provides value to your readers and is not simply a filler for your website.
- Don’t create duplicate content: Duplicate content refers to content on multiple web pages. Google can penalise websites that use the same or too-similar content.
Consider evaluating your content in terms of “Who, How, and Why” as a way to stay on course with what [Google’s] systems seek to reward.
Google Search Central
AI Generated Content FAQs
Q: Is it okay to use AI-generated content for my website?
A: Yes, using AI-generated content for your website is okay if it meets Google’s guidelines. Ensure your content is unique, original, and relevant to your audience.
Q: Can AI-generated content harm my website’s search rankings?
A: If your AI-generated content violates Google’s guidelines, it can result in a penalty and harm your website’s search rankings. Ensure your content is unique, relevant, and optimised for users, not search engines.
Q: How can I ensure my AI-generated content meets Google’s guidelines?
A: Follow Google’s dos and don’ts for creating AI-generated content, and use tools like Grammarly to ensure your content is grammatically correct and readable.
In Summary: Creating Helpful Content is the Goal
Publishing high-quality, user-friendly content is crucial for the success of any online business, and AI can be an excellent tool for creating content at a quicker rate. As Google’s guidelines for using AI tools suggest, the most crucial element is to ensure the content AIs will help you create is timely, relevant, and, most importantly, helpful.
Content marketing should always focus on creating helpful content for readers. It’s essential to keep your audience in mind and create content that engages and informs your customers. How much you help your audience will determine how successful your business is and will ultimately boost your business growth and revenue – whether your content was crafted by human hands or benefited from an AI helping hand!
Elevate Your Content with Yoghurt Digital
Are you ready to take your content game to the next level? Yoghurt Digital’s expert team of digital marketing specialists can help you create high-quality, engaging, SEO-optimised content that boosts your online presence and drives business growth. We know Google’s guidelines through and through and can help you create content that meets SEO guidelines and provide value to your audience.
Contact us today to learn more about our content production services and how we can help you accelerate your content game. Let’s take your business to the next level together!