Accessibility standards and AB Testing
About the Webinar
Have you ever thought about what it’s like to navigate your website with a screen reader or without a mouse? Here’s the thing: 15% of the global population lives with a disability that can make web browsing a challenge. That’s not just a stat—it’s millions of people potentially skipping your site because it’s hard to use.
Accessibility isn’t just about checking boxes or avoiding legal headaches. It’s about creating an online space where everyone feels welcome—and let’s be honest, that’s good for business too. Because no fancy optimization trick matters if people can’t even get through your site in the first place.
In this practical, no-fluff webinar, Amy Cheng, Head of UXC at Yoghurt Digital, will break down website accessibility into simple steps you can actually take. Together, we’ll demystify accessibility standards, show you how to spot common issues (hint: poor contrast and missing alt text), and share tools to help you fix them. By the end, you’ll know how to make your site a place where everyone—yes, everyone—can navigate, engage, and convert.
- Understand the difference between AA and AAA accessibility standards.
- Learn to identify and fix common accessibility issues.
- Discover how to design for all users with practical, inclusive principles.
- Explore how to test and optimize accessible designs for better engagement.
- A clear set of actionable tasks and an easy-to-follow roadmap to start making smarter, data-driven decisions relating to website performance
About the speakers
Amy Cheng
Head of UXC
Amy Cheng is the UXC Team Lead at Yoghurt Digital. With over 16+ years of digital experience, Amy began her career as a freelance graphic designer before discovering her passion for experimentation and proving things with data, not opinions, well before she became a Yogi. In her career, she's used her expertise to run various user research and experimentation programs with clients big and small and even dabbled in the world of counselling and psychology, making her a skilled communicator. When she's not in the office, you'll find Amy enjoying watercolour illustrations in her spare time.
Speaker
Darren Ho
Senior UX & CRO Specialist
Darren Ho is the Senior UXC Specialist at Yoghurt Digital, specialising in user experience research, experimentation, and conversion optimisation. He holds a Bachelor of Visual Communication (Digital Design) from JMC Academy and brings a strong design-thinking approach to CRO. With a background in digital design and a keen analytical mindset, Darren bridges the gap between creative and data-driven decision-making. He works closely with clients to uncover user behaviour insights, validate hypotheses, and drive measurable improvements in digital experiences.
Q&A Chat Engagement