PE Nation

BACKGROUND

P.E Nation was expanding its digital footprint, refining its website to stay ahead in a fiercely competitive market. With striking new visuals and a commitment to delivering premium experiences, they recognised the need for a website overhaul to match their ambition.

Through a collaborative partnership, we brought P.E Nation's refreshed identity to life. Leveraging best-practice expertise and a deep understanding of user needs, we crafted a website that seamlessly blended style, functionality, and impact. Every detail was designed to amplify their brand story, engage their audience, and drive meaningful growth.

Here's the before

APPROACH

To create a high-performing website, it’s essential to focus on guiding users to their goals as efficiently as possible. For this project, we followed a structured, best-practice approach so that the new design was both user-centric and results-driven:

• Customer-Focused

We prioritised the target audience's needs by designing clear, concise pages that communicated the brand’s unique value proposition and facilitated a seamless user journey through the site.

• Simple & Effective

We kept the design straightforward, avoiding unnecessary elements unless they directly enhanced the user experience or improved conversion rates. The result was a clean, focused design aligned perfectly with the brand’s objectives.

• Constant Iteration

Post-launch, we established a framework for ongoing testing and optimisation. This ensured the website could adapt and improve over time, delivering long-term value and better performance for users and the business.

DESIGN STRATEGY

Shop The Look Design

The “Shop The Look” page was created to offer a seamless way to explore curated styles and effortlessly add complete outfits to the cart.

• Users can quickly view and select sizes for all items to streamline the shopping experience.
• Lifestyle imagery highlights how products work together, encouraging customers to recreate the style.
• Recommendations for similar looks and related items keep users browsing and discovering more.

Product Page Design

The product page was designed to inspire confidence in purchasing while keeping key product details front and centre.

• High-quality product images in multiple views let customers see every detail, building confidence in their purchase.
• Key details such as size, fit, material, and activity recommendations are easily accessible to support informed decisions.
• Interactive features like autoplay videos and 360-degree product views help users visualise the product more effectively.

Cart Design

We optimised the cart page to balance simplicity with functionality, reducing friction in the checkout process. This included:

• A clean layout for users to quickly review their items, quantities, and pricing, with key actions like applying discount codes and selecting shipping options displayed.
• Trust-building features, such as free and easy returns information and accepted payment methods, were prominently highlighted to reduce hesitation.
• The “You May Also Like” section now suggests complementary products to encourage additional purchases and increase order value.

Results

RESULTS

The website redesign powered P.E Nation to new heights, delivering measurable wins across the board.

While confidentiality keeps us from sharing exact figures, the results speak for themselves:

• Increased purchase conversion rates
• Improved user engagement with interactive features and tailored product recommendations.
• Higher average order values driven by effective cross-selling strategies.
• Increased overall revenue, reflecting the success of the enhanced user experience and optimisation strategies.

For P.E Nation, performance is everything—and the same goes for their digital presence. Want to take your eCommerce game to the next level? Whether you’re after a sleek template or a fully customised experience, let’s make it happen. Get in touch.