Larsen Jewellery

BACKGROUND

Larsen Jewellery set out to refine its paid media strategy, aiming to drive a significant increase in leads, store visits, and online purchases across Sydney, Melbourne, and Brisbane. Renowned for its custom-made engagement rings, the company wanted to attract high-value customers to book appointments and shop in-store while boosting online sales. Yoghurt Digital was engaged to design and execute a strategy to meet these glittering goals effectively, and the results were nothing short of award-worthy.

APPROACH

To achieve Larsen Jewellery’s objectives, we implemented a comprehensive paid media strategy focused on targeting the right audiences and optimising performance:

• Utilised Meta Ads to generate awareness and consideration while driving traffic and capturing demand through Google Ads.
• Prioritised investments in key geographical locations to ensure maximum reach in areas with the most growth potential.
• Enhanced optimisation tactics by integrating first-party and third-party data, enabling advanced machine learning to target and refine audience segments.
• Applied tested and proven frameworks for campaign design to maximise efficiency and results.
• Worked closely with Larsen Jewellery’s creative team to test and optimise ad creatives, ensuring campaigns resonated with their target audience.

RESULTS

The results speak for themselves, earning a nomination for Search Engine Land's Best Overall PPC Initiative:

• 316% Increase in Leads: Achieved remarkable lead growth while only increasing ad spend by 34%, demonstrating the campaign's efficiency.
• Advanced AI Optimisation: Leveraged high-quality data to target and convert the most relevant audiences, significantly boosting campaign performance.
• Increased Store Traffic and Leads: Successfully drove high-value customers to book appointments and visit store locations, focusing on custom-made engagement rings.
• Data-Driven Growth: Combined strategic thinking, quality data, and innovative campaign management to achieve online and in-store engagement growth.
• Strengthened Market Position: Reinforced Larsen Jewellery’s reputation as a leader in bespoke engagement rings by driving relevant, high-value traffic.

By combining innovative strategies with meticulous execution, Yoghurt Digital achieved sparkling results and demonstrated what’s possible with a focused and data-driven approach to paid media.